Understanding Default Tags

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Allocadia's Forecast Status Tags feature allow you to better understand your marketing spend by reflecting the status of the latest expected costs. This helps marketers gain more visibility into marketing spend.

Default Forecast Status Tags:

  • Forecast (gold) – What I think I am going to spend. Initially, this should be the same value as the planned amount.
  • Committed (green) - I am contractually obligated to this activity.
  • Occurred (blue) - This spend activity has occurred during this month and should be recognized in this months spend.
  • Optional (pink) - "If we have extra money, I would like to spend this amount", OR "If the budget gets cut we can remove this spend."
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