Understanding Forecast Status Tags



Allocadia's Forecast Status Tags feature allows you to better understand flexibility in marketing spends by reflecting the status of the latest expected costs. This helps marketers gain more visibility into marketing spend. 

Tip: Forecast Status Tags can be seen and adjusted in the monthly Forecast column, left of the forecast amount.

Default Forecast Status Tags:

  • Forecast (taupe) – What I think I am going to spend. Initially, this should be the same value as the planned amount.
  • Committed (green) - I am contractually obligated to this activity.
  • Occurred (blue) - This spend activity has occurred during this month and should be recognized in this months spend.
  • Optional (pink) - "If we have extra money, I would like to spend this amount", OR "If the budget gets cut we can remove this spend."
Next Steps: Learn about why using Forecast Tags is important to run marketing.

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