Reports are charts or tables of data that display segmented sets of insights for a particular area. In Allocadia, Reports are the output of the data that is entered on the Budget Tab. This data will automatically be refreshed as you work in the Budget Tab. Alternatively, you can also manually refresh the data to view changes to a report using the data refresh button.
You can navigate to different reports by using the Reports Panel on the left-hand side in the Analytics Tab. How detailed you are when tracking your marketing spend will determine the robustness of any Reports.
Reports are built in GoodData and are affected by three factors, the What (Metrics or numerical inputs), How (Attributes of how the data will be segmented) and Filters to narrow or specify data selections.