What is a Report?



Reports are charts or tables of data that display segmented sets of insights for a particular area. In Allocadia, Reports are the output of the data that is entered on the Activities Tab (formerly Budget Tab). This data will automatically be refreshed as you work in the Activities Tab. Alternatively, you can also manually refresh the data to view changes to a report using the data refresh button.

You can navigate to different reports by using the Reports Panel on the left-hand side of the Insight Tab (formerly Analytics Tab). The number of details you record when tracking your marketing spend will determine the robustness of any reports.

Note: In some reports, you can drill down to get more granular, all the way to the Line Item level

Reports are built in GoodData and are affected by three factors, the What (Metrics or numerical inputs), How (Attributes of how the data will be segmented) and Filters to narrow or specify data selections.

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