Corporate Objectives are goals that are set for the entire organization. These high-level goals can then be broken down into more detailed objectives for the marketing organization and teams, which all contributes to the success of the business. Goal setting at increasingly granular levels through the organization ensures that marketing activities are in alignment with the strategic goals.
Determine who in your organization will enter the Corporate Objectives into Strategic Planner and following these simple steps:
- On the Strategy Tab, enter your objective in the text box under the Corporate Column
- Click the Add Objective button denoted by the + sign
Tip: You can also press the Enter key on your keyboard to add an objective.
- Add the Objective description on the side panel by clicking in the objective.
Best Practice: Further define your Objective by adding detail for additional context.
Figure 1: Example of Corporate Objective