Corporate objectives are broken down by departments so marketers are able to align their programs and marketing spend to maximize their impact on business goals. Marketing Objectives are Departmental objective used to track the progress of Marketing's contributions to the organization's trajectory.
Determine who will set and enter in Marketing Objectives:
- On the Strategy Tab, enter your objective in the text box under the Marketing Column
- Click the Add Objective button denoted by the + sign
Tip: You can also press the Enter key on your keyboard to add an objective.
- Add the Objective description on the side panel by clicking in the objective.
Best Practice: Further define your Objective by adding detail for additional context.
Figure 1: Example of Marketing Objectives