Scenario Tags allows marketers to build a dynamic and agile plan that can adapt quickly to potential increases or decreases in budget throughout the year. These tags are customizable to on each business’ unique needs. However, Allocadia provides default Scenario Tags to get you off on the right foot. We suggest the following:
- 15% Increase (blue) – Ideally what we could execute if there was a 15% increase in allocation.
- 10% Increase (green) – What we want to execute in the event of a 10% increase in allocation.
- Cancelled (yellow) – This marketing activity will no longer be executed.