You can connect your marketing spend data in Allocadia to your campaigns in Eloqua and get clarity on your return on marketing investment. This allows you to measure the results metrics of your different Marketing Activities to how much you’re spending on each one and adjust your plans accordingly.
- On the Home Tab, click Master Settings hyperlink in the Edit Settings column.
- Navigate to the Connectors Tab in the Cloud Exchange section on the left
- Click the Connect button in line with the Eloqua icon
- In the New Connector pop up window, complete the required fields
- Click Add Connector when complete