Tagging Spend with Marketo Campaigns


The Marketo Connector pulls Marketo Program names into Allocadia as a drop-down field on the Details Panel. Marketers can use the Marketo Program on the Details Panel to tag program and lead information to the associated spend. 

  1. On the Activities Tab (formerly Budget Tab), click the Details Panel icon in line with your desired Marketing Activity
  2. On the Details Panel, click the Marketo Program drop-down menu and select your desired program
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