Using the IBM Marketing Cloud Connector, users can link Marketing Activities in Allocadia to their corresponding IBM Marketing Cloud mailing. This link connects all data related to the activity with the IBM mailings, enabling organizations to view details of a campaign such as a cost per generated click or lead. Reports and dashboards can also be built that provide data views such as Cost per Campaign, allowing you to measure the progress of different campaigns.
- On the Home Tab, click the Master Settings hyperlink in the Edit Settings column.
- Navigate to the Connectors tab in the Cloud Exchange section on the left
- Click the Connect button in line with the IBM Marketing Cloud icon
- In the New Connector pop up window, complete the required fields
- Click Add Connector when complete