What is an Integration, and Core Integration Use Cases

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What is an Integration?

An integration is the incorporation of an external data set into your planning and budgeting data inside of Allocadia. Allocadia has extensive integration capabilities across a wide range of marketing technologies and other systems. Benefits for each type are outlined below:

Integration Use Cases:

Spend Control

As the source of truth for marketing plans and investments – the “I” in ROI” – including actual spend data from ERP, procurement, and accounting systems helps paint a complete, real-time picture for marketers. The result: better control over investments, more agility, and more independence.

Systems: Oracle, Netsuite, Microsoft Dynamics, Intacct, SAP Ariba

Productivity

Reduce data duplication, standardize around a single taxonomy, and streamline cross-functional collaboration by triggering actions in other systems including procurement, project management, CRM, and marketing automation.

Systems: Salesforce, Oracle, Wrike, Workfront

ROI

Use Allocadia’s powerful built-in analytics and reporting capabilities to link your investment data to results from CRM, marketing automation, and other ‘Do Marketing’ systems to measure impact including cost-per-lead, campaign, and tactical ROI.

Systems: Salesforce, Oracle, IBM Marketing Cloud, Marketo

External Analytics

If your organization uses an external analytics or business intelligence platform, you can export Allocadia data and create the visualizations you need there

Systems: Salesforce, Tableau, Datorama, Power BI, GoodData

Ask your Customer Success Manager if you’re interested in learning more!

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