Enabling the Activity Type Details Column

The Activity Type Details column will allow you to gain insight into how your investment compares to other companies of similar size and in similar industries; it's an important metric with the added bonus of benchmark insights. The Activity Type Details column is a pre-configured global marketing activity type column that is based on marketing thought leaders such as IDC, Sirius Decisions, and Gartner.

We recommend adding the Activity Type Details column to your Hierarchy, making it a required field mandatory by adding it to a workflow form to ensure higher data integrity to see how your organization compares. If the pre-configured list doesn't match your current Activity Type Details structure, we can map it to our taxonomy for you.