Allocadia offers three different packages to fit your team’s marketing needs: Plan, Execute, and Optimize. These packages offer cumulative capabilities that will help you develop increasingly sophisticated marketing performance management practices.
- The PLAN (formerly Invest) package enables marketers to create and refine global marketing plans and budgets that align with company objectives
1.Visibility into global investments & plans2.Alignment to company objectives and across marketing teams3.Consistency in taxonomy, metadata and data structure for future measurements
Benefits: Top-down and bottom-up planning and budgeting; hierarchy and common taxonomy definition and permissions settings.
- The EXECUTE (formerly Align) package simplifies marketing spend and investment management and connects planning, budgeting and spend to program execution
Key wins:1.Time-savings by simplifying financial management2.Stay on budget by tracking actual spend and shifting money around.3.Get an accurate “I”and set your organization up to measure ROI.
Benefits: Everything in the Plan package plus financial data import (actual spend and PO); spend tracking against strategic targets and by campaign
- The OPTIMIZE package enables marketers to measure marketing performance and to optimize activities and investments to drive the best decisions
Key wins:1.ROI measurement to understand marketing performance2.Confidence about where to invest next dollar3.Greater business impact by investing in high-performing activities
Benefits: Everything in the Execute package plus connection with results data; ROI measurement in aggregated level as well as by campaign and Allocadia API access
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