[Expert Hours] MPM Maturity Index & Playbook - Data Strategy & ROMI

Is ROI top of mind for you and your marketing organization? Do you get asked data questions that you spend hours in spreadsheets trying to answer?

Referencing Allocadia’s MPM Maturity Playbook and functionality in Allocadia, Jef Cracklen (Mgr, Training & Enablement), and special guest Sam Melnick (Allocadia’s VP of Market Insights) will hone in on what Allocadia features can help to develop a best in class data approach and set your marketing up to measure ROI.

Supporting Articles:

• Utilizing the Details Panel in Insights
• Understanding the Details Panel
• Utilizing the Salesforce Connector
• What is an Integration, and Core Integration Use Cases