In Allocadia, the Grand Total row contains aggregate totals of the Marketing Activities in your Activity Plans for each column. It allows you to track total marketing spend data according to your organization’s configured columns.

The Grand Total Row is the grey row at the top of your Activity Plans and is a total of the values of your marketing activities added up to a specific column.

Tip: The Grand Total Row also applies to Folders and Sub-folders, as well as Activities. Any values in the Folders or Sub-folders aggregate at the Grand Total row and allow you to view your total spend for the month, quarter or fiscal year.