The Planned Pipeline Mix illustrates where your pipeline is being generated. Once Marketing Activities have been planned, this dashboard becomes handy because it displays the breakdown of Planned Pipeline generated by each attribute category. Some common comparison examples include Activity Type, Product, and Segment.

Insights Explored

Understand where the Planned Pipeline is being generated from compared by activity detail attributes. Look at which attributes have the most planned investment and how they contribute to the pipeline.

Best Practice: To ensure the most accurate data, the Details panel must be completed for all marketing activities.

Where Does the Data Come From?

Required Features: Impact Modeller, Returns Planning Fields (MQLs), Use of Details Panel Attribute tracking.