Understanding the Details Panel

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The Details Panel is where you can select attributes that allow you to align your activities to objectives and also track metadata related to your spend. The Details Panel lets you view and edit your Key Performance Indicators (KPIs), giving you key information for running reports in Analytics. When you fill out values in the Details Panel that describe how your marketing activity will align, you are also creating ways to slice and dice your marketing spend in our reporting.

  1. On the Budget Tab, click the Roll-up panel icon in line with your desired Marketing Activity. A panel will open from the right side the workspace.
    Note: Types of attributes that can be typically found in the Details Panel are Objectives, Target Audience, Product, Region, Segment, Dates, Top of Funnel Metric or Notes
  2. On the Details Panel, fill out the form with attributes that best describe your activity
    Tip: Any header field that has a red asterisk beside it is a required field. These fields should always contain a value according to your marketing organization. The Allocadia Line Item ID will not display until all required fields are populated in the Details Panel.
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