Determining Goals and Objectives for success is a lofty task, so we have come up with some best practices tips to make the process a little simpler.
- Be Collaborative.
Strategic Planner is a collaborative solution, where all users have access to the same workspace. Book a meeting room and use Strategic Planner to guide your session just like an electronic whiteboard. This allows for quick collaboration and decision making.Note: All users who have permission to access Strategic Planner share the same workspace! Adding, modifying or deleting objectives at any level will cause a change for everyone. Be collaborative.
Make Time for Planning.
Planning takes time, don't underestimate the time it takes to think through what will make your business and teams successful. Initial brainstorming and research, collecting feedback and talking through big ideas are the first steps to crafting creative objectives that will filter through to all levels of your business.
- Think Top Down.
Setting a solid foundation at the Corporate level will have a good trickle down effect, allowing Marketing Departments and smaller Marketing teams to align. When Objectives are clear and visible, individuals have the ability to align their individual goals.Tip: Always start in the left-hand Column on Corporate Objectives for easier alignment.
- Plan for Measurable Results.
Set key results for objectives to ensure your goals are more specific, measurable and easier to achieve. Setting relevant and timely goals that are quantifiable allows you to track progress, review and evaluate successful completion.
- Link Objectives at Every Tier.
Linking objectives and visually showing alignment, between Corporate, Marketing and Team goals allows individuals to see the big picture and feel apart of the organization, knowing they are making a contribution to key initiatives.